“About a dozen are adult titles, and the rest are young adult and middle grade.”Īn example of a new title aimed at adults is The Orville: Sympathy for the Devil by Seth MacFarland, July 2022, ISBN 9781368092654. “We now produce about 90 books per year,” says Director of Audio Nick Peck. Recently, Disney Publishing began producing its own audiobooks instead of licensing the creation of them to other providers. The popularity of narrators, many of whom are now stars in their right on TikTok and other social media platforms, attests to their importance in creating great audiobooks.įor this feature, we spoke with publishers, producers, and-of course-narrators, to gain insight into this process and to highlight new audiobooks of interest to librarians.ĭisney Publishing-the publishing arm of the Walt Disney Company-has had an in-house audio department for more than a decade, working on Disney Read-Along Storybooks and other audio-enhanced picture book titles. “Casting the right narrator is the cornerstone for a great listening experience,” says Senior Marketing Associate Andrew Kaberline of HarperAudio. The process begins with finding the right talent. A survey by Edison Research found that 70 percent of consumers listen to audiobooks to relax.Īnd, audiobook revenue has continued to increase, growing by 25 percent in 2021 and marking the 10th straight year of double-digit growth.Īudiobooks have the power to immerse readers in their world, but a lot of work happens behind the scenes to create these experiences. More people are listening to audiobooks not just as a time filler while they commute or do chores, but simply to lose themselves in the experience of hearing a story. He’d say, ‘We’ll do the next chapter tomorrow night,’ and I couldn’t wait for that next chapter.”Ī well-produced audiobook can cast a spell that is just as immersive-if not more so-than watching or streaming a TV show. “There was magic in those moments,” says Plummer, an actress who has narrated more than 500 audiobooks for various publishers. When Therese Plummer was a young girl, her father would read bedtime stories to Therese and her sister.
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